Salad Planet Rebranding

The client asked us to develop a new brand concept (keeping the same name) in which all the dishes gained equal importance, and not just salads. After a research of his target market and product line, we decided to go for a design that would transmit freshness and a younger appearance.

To fully implement the rebranding, we needed to transform both the digital and physical appearance. We designed a new logo and created different formats to use them as needed. We started by the concept development, followed by the design and ended up with the implementation: A2 facade poster with the full menu, A6 supports with QR codes for the tables, business cards, loyalty cards, corporate take away bags, napkins, vinyls for the windows, and the full menu adapted to 6 TV screens inside the restaurant.

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